Client work
Mr Rocca London
One brand, across the digital experience and the campaign.
A tailoring brand brought into a connected visual world through its digital platform, campaign imagery and generated film.
- Discipline
- Fashion direction · Digital experience · AI film
The starting point
Give the tailoring brand a considered presentation across its campaign imagery and digital experience.
What I built
Develop a consistent visual direction around the clothes, the occasion and the people wearing them, then carry that direction into the campaign and digital work.
- Campaign direction
- Lookbook imagery
- Digital experience
- Collection presentation
- Brand expression
How it connects
The collection presentation, campaign imagery and film share a visual direction. The digital platform gives that world a place people can explore beyond the campaign.
What changed
A digital platform and collection presentation sit alongside campaign imagery and an original generated film, giving the brand one visual world across these touchpoints.
The film
Taken to Work
Forty seconds. The Ochelites are fitted for power suits at Mr Rocca London. Every frame generated.
