Danai

Back to the work

My venture

Danai

From a product idea to the experience people use.

A compatibility-first dating product connecting profiles, curated introductions and date planning.

Discipline
Product design · Brand · Compatibility platform
Year
2026
Location
London
Danai: Amara and Theo, a possible first date over wine, from the Danai landing page

The starting point

Create an alternative to a dating experience organised only around photographs and swiping.

What I built

Develop the identity and interface around six connected chapters: You, Discover, Connect, Say hello, Make a plan, Meet.

  • Brand identity and tone map
  • Product design and interface
  • Compatibility and heritage model
  • Curated date planning
  • Landing site
  • Product film

How it connects

Profiles inform discovery, discovery leads to a conversation, and the conversation can become a plan. The interface connects those steps instead of treating each as a separate destination.

What changed

The concept has a defined identity, a connected interface, a landing site and a product film. It is presented here as my own product venture.

The film

Dating, Actually

The product film. Thirty seconds through the app: heritage, curated selections, dates managed in one place.

The visual record: Danai